I abhor the term “targeted demographic”! It gives the impression that you are being stalked by a sniper. Oh, wait, they are sniping about getting you into their camp; as if you should  to be herded. People are more than demographics and honestly they generally fall into more than one demographic (ugh, hate using that word). For instance, a single female  mother of two children or a widowed female senior citizen of any ethnicity are reduced to a number instead of being seen as the sum of their experiences. There is no empathy for the persona, only a drive to “get” their vote. Nobody wants to feel like that.

Now, here is the sad truth. Like it or not, we are all targets. But the DNC just goes quietly to the schools and poor neighborhoods and tells them how important they are, gives them a voter registration ballot and lets them know they can thank BHO for caring about them. Does he really care? Only about their vote in that particular election.

The RNC is all about numbers. They are brilliant when it comes to crunching numbers (except for this election) and they can readily provide statistics for whatever you ask. However, people are more than just numbers. They are a composite of their life’s history. They are mothers, fathers, teachers, students, employers, workers, and, thanks to America they worship at the altar of many different religions. They want to do the right thing but are just independent enough that they won’t be herded into a place where they are not appreciated. Learn to think of them as individuals, not just numbers. Reach out for their opinions on hard fought questions. Most people won’t hesitate to let you know how they feel.

There is this thing called the internet; a great place to express yourself. And when you ask them a question, it isn’t fair to just give them the option of two or three of your desired responses. Sometimes the answer is not what you want to hear; but, if you are smart, you will listen to it anyway. You may learn something about the way that America thinks.